Effective Date: July 11th, 2025
Business Name: Verity Growth
1. Introduction
These Terms and Conditions (“Terms”) govern your relationship with Verity Growth (“we,” “our,” or “us”) for the provision of digital marketing and lead generation services. By using our services, you agree to be bound by these Terms.
2. Services Provided
Verity Growth offers performance-based digital marketing services including:
Paid advertising campaigns (primarily via Meta)
- Lead generation systems
- Automated lead nurturing workflows
- Access to a proprietary tech stack for lead communication, reminders, and engagement
- All systems are custom-built for your business and are accessible only during the active campaign period.
3. Ad Account Access
To deliver services, you must provide Verity Growth with Partner Access to your advertising account (e.g., Meta Business Manager). You remain the owner of your ad account. We do not run ads from our own account and cannot be held responsible for issues related to the ad platform, including account restrictions, disapprovals, or downtime.
4. Payment Terms
Our pricing is based on a Pay-Per-Lead model, which may vary depending on your industry, geographic location, and campaign objectives. You will be charged monthly via Stripe.
Charges are processed automatically unless otherwise agreed in writing.
There are no refunds under any circumstance unless explicitly stated otherwise in a written agreement.
A valid “lead” is defined as a unique individual who completes the designated lead capture form with required contact and property info.
4.1 SMS Messaging Terms
By opting into Verity Growth’s SMS messaging services, you agree to receive text messages related to your account, service updates, lead notifications, or support-related communication.
You can cancel the SMS service at any time by texting "STOP". You will receive a confirmation SMS and no further messages will be sent unless you opt in again.
To rejoin the service, simply opt in again through the original method or by texting a designated keyword, and you will begin receiving messages once more.
If you experience issues with the messaging program, reply "HELP" or contact us.
Message and data rates may apply. Message frequency may vary depending on account activity.
Carriers are not liable for delayed or undelivered messages.
5. Lead Delivery and Use
Leads generated through your campaign will be delivered via the agreed-upon method, typically through a secure client dashboard or direct email notification. Delivery methods may vary depending on the setup of your campaign.
Verity Growth is not responsible for converting leads into paying customers or for any follow-up communications unless explicitly agreed to in writing. Once leads are delivered, it is your sole responsibility to contact, engage, and service those leads in a timely and compliant manner.
You agree not to resell, distribute, or otherwise misuse the personal information of any lead provided through our services. You are solely responsible for complying with all applicable privacy, data protection, and anti-spam laws, including but not limited to Canada’s Anti-Spam Legislation (CASL).
Verity Growth assumes no liability for misuse of lead data once it has been delivered to you.
6. Data Collection and Usage
6.1 Lead Data
Verity Growth collects the following personal information from leads on your behalf through lead generation campaigns:
- Full name
- Phone number
- Email address
- Postal code
- Property details (e.g., square footage, number of bedrooms and/or bathrooms, if applicable)
This information is collected solely for the purpose of generating and delivering qualified leads to your business. As the data controller, you determine the purpose and means of processing this data. Verity Growth acts as the data processor, handling the data only as necessary to fulfill the services described in this agreement.
We do not sell, reuse, or share lead data with other clients or third parties. All lead data is treated as confidential and is only accessible to you and authorized members of the Verity Growth team during the service period.
6.2 Client Data
To deliver our services, we may collect business-related information from you, including but not limited to:
Business name
- Business address
- Contact name and role
- Business email and phone number
- Industry/niche and service area
- Ad account IDs and related advertising access credentials
- Marketing assets and other setup details necessary for campaign implementation
This information is used solely to configure and manage your campaigns and supporting systems. It will not be shared with third parties without your express permission.
6.3 Data Retention and Deletion
Upon termination of services, all lead data and client data stored by Verity Growth will be securely deleted within 30 days, unless retention is required by law or for legitimate business or legal purposes (e.g., resolving disputes, audit compliance). If you would like data deleted sooner, you may request this in writing at the time of termination.
7. Campaign Assets and Access
All workflows, landing pages, and automation systems created by Verity Growth remain our property. You may use these systems only while an active campaign is running.
If you wish to obtain full ownership or ongoing access after a campaign ends, you may request to purchase the system separately.
8. Campaign Commitments and Termination
By signing up, you agree to a minimum commitment of one 30-day campaign. After that, you may choose to continue month-to-month or terminate with written notice.
Verity Growth reserves the right to pause or terminate services due to non-payment, unprofessional conduct, or platform-related risks.
9. Performance Disclaimer
While Verity Growth strives to deliver high-quality leads through strategic advertising and optimization, we do not guarantee any specific number of sales, revenue, appointments, or business outcomes.
Performance is influenced by a range of external factors outside of our control, including but not limited to:
Ad platform behavior and policy changes
- Market conditions and competition
- Geographic and seasonal trends
- Customer demand and response behavior
- The client’s ability to effectively follow up with leads
Your results will also depend heavily on your ability to contact leads promptly, communicate professionally, and close sales based on your own team’s follow-up process. We are not responsible for lost opportunities resulting from delays in response time, poor sales processes, or client-side operational limitations.
No representations or warranties are made regarding lead conversion, return on ad spend, or overall business growth.
10. Limitation of Liability
Verity Growth shall not be liable for any indirect, incidental, or consequential damages resulting from your use of our services. This includes, but is not limited to, missed revenue opportunities, lead follow-up delays, or ad account issues.
11. Intellectual Property
All ad creatives, automation logic, systems, and workflows remain the intellectual property of Verity Growth unless purchased outright under a separate agreement.
12. Changes to These Terms
We may update these Terms from time to time. You will be notified of changes via email or your client dashboard. Continued use of our services after updates constitutes your agreement to the new Terms.
13. Governing Law
These Terms are governed by the laws of the Province of Manitoba and the federal laws of Canada.