Verity Growth Privacy Policy
Effective Date: July 11th, 2025
Business Name: Verity Growth
Location: Manitoba, Canada
1. Overview
Verity Growth ("we," "our," or "us") is committed to protecting the privacy of both our clients and the individuals whose information is collected through our advertising services. This Privacy Policy outlines how we collect, use, store, and protect personal information in compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
2. Who This Policy Covers
Leads: Individuals who submit their information through campaigns we run on behalf of our clients.
Clients: Businesses that hire Verity Growth to generate leads and provide marketing automation services.
3. Information We Collect
3.1 From Leads (on behalf of our clients):
We collect the following personal information submitted through online forms or advertising funnels:
- Full name
- Phone number
- Email address
- Postal code
- Property details (e.g., square footage, number of bedrooms/bathrooms, if applicable)
This information is collected solely on behalf of the client whose campaign generated the lead.
3.2 From Clients:
To provide our services, we collect business-related information from our clients, including:
- Business name and address
- Contact name and role
- Email address and phone number
- Ad account identifiers
- Any information provided for campaign setup and platform configuration
4. How We Use Personal Information
For Leads:
We use the information solely to deliver the lead to the client whose service or product the individual inquired about. Verity Growth does not independently use, retain, or resell this information.
For Clients:
We use client data to:
- Set up and manage marketing campaigns
- Configure and maintain automation systems
- Communicate about billing, support, and service delivery
- Comply with legal and administrative requirements
5. Legal Basis for Processing
We process lead data on the basis of contractual obligation with our clients and consent from individuals who submit their information.
We process client data based on contractual necessity and legitimate business interests in delivering our services.
6. Data Sharing
We do not sell or share personal information with third parties for marketing or promotional purposes.
We may share data with trusted service providers (e.g., payment processors, secure hosting providers) only to the extent necessary to operate our business. These third parties are bound by confidentiality agreements and data protection obligations.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
7. Data Storage and Security
All data is stored securely using industry-standard safeguards. Access is restricted to authorized personnel only.
We take reasonable measures to protect personal data from loss, misuse, unauthorized access, or disclosure.
8. Cookies and Tracking Technologies
We use tracking technologies such as the Meta Pixel to help measure and improve the performance of our advertising campaigns. The Meta Pixel collects anonymous data about user interactions with ads and landing pages, which allows us to understand actions taken by visitors and optimize ad targeting.
These technologies may collect:
- IP address
- Browser type and settings
- Device type and identifiers
- Pages viewed and time spent
- Ad clicks or conversions
- Referring URLs
This data is used only for campaign performance analysis and optimization. It does not include personally identifiable information unless voluntarily submitted by the user (e.g., via a form).
By using websites or landing pages connected to our campaigns, users consent to the use of tracking tools like the Meta Pixel. You can manage your preferences for ad tracking or opt out through your browser settings or Meta’s ad preferences center.
9. Data Retention and Deletion
Lead data is retained only for the duration of the client’s active campaign and is deleted within 30 days of service termination unless required by law.
Client data is retained as long as necessary to maintain the business relationship or comply with legal obligations. Clients may request deletion at any time, subject to data retention laws.
10. Your Rights
For Leads:
If you are a lead who submitted information through a campaign we managed and wish to access, correct, or delete your data, please contact the business you interacted with directly. Verity Growth only processes this data on their behalf.
For Clients:
You have the right to access, correct, or request deletion of your data by contacting us at:
204-299-1478
11. Changes to This Policy
We may update this Privacy Policy from time to time. If material changes are made, clients will be notified by email or platform notification. Continued use of our services after updates constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this policy, contact:
Verity Growth
Luke Stallard
[email protected]
204-299-1478